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Phil Matthews

GROWTH HACKER

Turn Small Ideas into Big Wins:
The Art and Science of Explosive Growth.

Pioneering Without a Map šŸ¹

They say pioneers get all the arrows in their backs.

I’ve learned the truth of that statement firsthand.

When I started my journey into computers, coding, and marketing, there wasn’t a roadmap. There weren’t online courses or YouTube tutorials at your fingertips. And there certainly wasn’t a degree program called ā€œGrowth Hacking.ā€

Back then, if you wanted to learn, you had to roll up your sleeves, break things, and figure out how to put them back together—sometimes better than before.

I didn’t go to school for computer science. I don’t have a formal marketing degree.

Heck, I’m an ex-Army Ranger—a door-kicking operator who learned discipline, adaptability, and how to solve problems under pressure.

Non of it was easy, and when I started learning online marketing there was no formal roadmap. The internet was like the Wild West and I had to figure things out on my own, one challenge at a time.

And here’s what that’s given me:

  • 20+ years of turning obstacles into opportunities—helping businesses grow, scale, and succeed.ol for computer science. I don’t have a formal marketing degree.
  • 20+ years of solving problems no one handed me answers to.
  • 20+ years of building systems that work, even when the odds (and sometimes the tech) weren’t in my favor.

The Struggles of a Self-Taught Geek

Here’s the frustrating part. On paper, I might not seem like much.

No fancy credentials. No ā€œprestigiousā€ background. No Ivy-League seal of approval.

In fact, I’m a DeVry Computer Science dropout. Formal education couldn’t keep up with me—I was already miles ahead, learning faster on my own.

But give me five minutes in a room—or on a Zoom call—with someone, and that skepticism disappears.

Because here’s the thing: I’m a geek, through and through.

Ask me about crafting strategies that drive results, and you’ll see my passion instantly.

Challenge me with a broken sales funnel, and I’ll fix it faster than most people can figure out what’s wrong.

Tell me your business goals, and I’ll already be sketching out strategies in my head before you’ve finished talking.

It’s not just that I know the tools—it’s that I love the game.

I’m obsessed with figuring out how to make things better, faster, and more efficient. That’s what being a growth hacker is all about. It’s not about formalities; it’s about results.

Arrows in the Back

But let’s be real: blazing your own trail isn’t always glamorous.

I’ve faced my share of challenges:

  • People doubting my skills because I didn’t have the ā€œrightā€ degree.
  • Getting stuck in rabbit holes trying to learn things no one was teaching.
  • Watching others with less experience get ahead because they fit a mold I refused to squeeze into.

It’s frustrating. But it’s also fuel.

Every time someone doubted me, it pushed me to prove them wrong—not with words, but with results. Every project I’ve taken on, every business I’ve helped grow, and every campaign I’ve optimized is a testament to what’s possible when you’re willing to learn, adapt, and persevere.

What This Means for You

If you’re reading this and you’ve ever felt like an underdog—like you don’t quite fit the mold—let me tell you something: that’s your superpower.

Because the best solutions don’t come from people who follow the same tired playbook. They come from the ones who color outside the lines, think differently, and aren’t afraid to take a few arrows on the way to something great.

So, if you’ve got a business challenge, a broken funnel, or an idea you can’t quite get off the ground, let’s talk.

I might not look like much on paper, but one conversation is all it takes to see how serious I am about helping you win.

Let’s build something incredible together.

Here’s to Growth,

Phil Matthews
Growth Hacker

Fueled by Coffee, Driven by Ideas.

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